Fences as Metaphor in Fences by August Wilson Essay -- essays research

As with most works of literature, the title Fences is more than just a title. It could be initially noted that there is only one physical fence being built by the characters onstage, but what are more important are the ideas that are being kept inside and outside of the fences that are being built by Troy and some of the other characters in Fences. The fence building becomes quite figurative, as Troy tries to fence in his own desires and infidelities. Through this act of trying to contain his desires and hypocrisies one might say, Troy finds himself fenced in, caught between his pragmatic and illusory ideals. On the one side of the fence, Troy creates illusions and embellishments on the truth, talking about how he wrestled with death, his encounters with the devil, later confronting the d...

Prostitution Should be Illegal Essay -- social issues

Prostitution Should be Illegal Prostitution should be cleaned off our streets. It first started in the early 1800’s. Prostitution is defined as providing sexual service, for the return of money. Exchange of money for sexual service. Heterosexual prostitution is the most common. Homosexual, gays and lesbians exists on smaller scales. Prostitution is a hazardous business. People selling themselves are at high risk. The women more then men. Both men and women are at risk in getting disease that has no cure. Prostitution all together should be stopped and put an end to. Prostitution takes place in many different places. Massage parlors, call-girl and call-men (also know as escort services), street prostitution, strip clubs, etc. It was believed that the most population in 1800’s was migrants. These migrants were mostly single men, husbands who left tem who left temporarily left their wives and children at home. Massage parlors were located close to railway stations. Prostitution increased during world war one when hardly and employment during world war one when hardly any employment for women was offered and it decreased during world war two for grater economic opportunities for lower-class women in war related industrials. 50% of the women in Toronto work for themselves. Street prostitution is the most visible form of prostitution that receives the most attention. Prostitutions needed the money not only to support themselves but to support but to support there family’s....

Peter Singer: Famine, Affluence, and Morality Essay

Human Rights: Consequential or Deontological View? Consequential ethics and deontological ethics (DE) mutually maintain that there is a right action that we morally ought to do. However, these normative ethical theories differ in the derivation of what is valued. In the case of human rights, both accounts are supportive of human rights, but for different reasons. Deontological ethics has as its basic thrust, the concept of a duty to do what is right. For one’s actions to be in accordance with DE, those actions must be realized out of a â€Å"notion of right (that) is not derived from a prior notion of good†, as explained by Illies (Illies, 2011, p. 107). A person should choose to perform an act solely because it is the right thing to do, irrespective of the act’s outcome or the consequences thereof. According to Illies transcendental argument, human beings have, by their nature, the inherent ability to distinguish between, the concepts of good and bad. Humans possess the capability to have an â€Å"active pro-attitude† toward good, as well as the freedom to act toward the same (Illies, 2011, p. 108-109). This translates to the concept of moral freedom in that the ability to perform free action toward this good specifically is simply, and unarguably, inherently good. Because of this fact, one should purpose, as it is one’s duty, to promote the moral freedom of another unequivocally, regardless of whose moral freedom one is promoting or as importantly, from a DE viewpoint, what the resulting potential outcome might be. Illies does stress that it is imperative to obtain as much information as possible surrounding the facts as to why a certain peoples’ rights are being suppressed, in order to promote those rights in the most lasting and efficient manner (Illies, 2011, p. 114). When one examines human rights, the concept of personhood is of paramount importance. DE calls for the treatment of others as an end and not as a means. This requires the respect of persons for whom they are as individuals and never as conduits through which one might accomplish a goal or achieve a benefit on their own behalf. In this light, one who holds to the DE concept of human rights has at his imperative the treatment of all individuals with equal respect, and the duty to promote their freedom with an â€Å"active pro-attitude†. Why does one do this? One does because this action, an â€Å"active pro-attitude† is good and the action of good is inherently good. As opposed to the deontological account, the consequentialist believes in the prior conception of the good. If something is good then it is right to promote something good according to consequentialism (Lillehammer, 2011, p. 90). Moreover, the actions with the best end results or consequences are what are to be evaluated as good. It must be clear that good intentions are not, at all, of value to consequentialists. Further, it is important to note that in decision-making, a consequentialist must hold to the demands of impartiality. Consequentialism upholds the idea that no one person is worth more than another (Lillehammer, 2011, p. 90). As we read in â€Å"Famine, Affluence and Morality,† Singer asserts that suffering from lack of food, shelter and medical care are bad. If we accept this assumption, and if we can, by our actions, prevent this bad from occurring, we are morally obligated to do so unless in so doing we sacrifice something that is of â€Å"comparable moral importance† (Singer, 1972, p. 500). Not all consequentialists agree with giving to Singer’s suggested â€Å"level of marginal utility† but there is basis for supporting human rights in consequentialism. According to consequentialists, human rights should be promoted because the rightness of supporting those rights is what is best for the world. It is clear that suffering is bad, and if we can alleviate suffering by supporting human rights then we clearly should promote them. If the consequence of the action is resultant from an actor who is promulgating the purist sense of consequentialism, it very well has the potential to be counter to his own individual interest. For the consequentialist, the overall consequence of an action is of primary importance. Consequentialists view impartial importance so â€Å"the good of everyone should count for everyone, no matter their identity, location, or personal and social attachments, now or hereafter† (Lillehammer, 2011, p. 92). This view supports the notion that the human rights of those who are far away are just as deserving, and just as valid, as the rights of those who are near. Furthermore, the universe will be better off by the rightness of supporting human rights. Maximizing the good is required from the consequentialist perspective. As noted earlier, consequentialist and deontological accounts differ from one another from their foundations. While consequentialists focus on the good being promoted only as in relationship to its overall effect on humanity as a whole, deontologists view principles affecting individuals’ actions. Rules guide the deontological approach and the best consequence for most people is the consequential concern. For example, a consequentialist would look at the issue of child labor differently from the deontologist. The consequentialist would evaluate the overall outcome of allowing young children to be employed in a factory full-time, with little pay. In a poverty-stricken country, these children may bring home much needed monies in order for their families to survive. The deontologist would view child labor as unethical in that children working long hours for little pay is unarguably wrong. Another illustration of their differing views is that of the U. S. drone attacks in Pakistan that killed innocent civilians. The consequentialist would say that sending those drones to kill an Al-Qaeda leader is the best outcome to thwart the attack of US citizens. The deontologist would say that the killing of innocent civilians is never justified as this violates their individual human rights. In the realm of human rights, the problem with adopting a consequentialist approach is that one cannot truly determine what is to be the proper or preferred result of a specific act on a group of peoples; even thoug h, with all good intentions, it may be supposed. Although a good and moral outcome may be realized from an action, to base that action solely on the intended consequence of that action, rather than the inherent goodness of the action, one does not insure that the action will result in result in, truly, what is best. Moreover, when the best possible outcome is the preferred result then individuals’ rights can be violated. The deontological account offers worldwide moral support of (individual) human rights. That is what human rights require. As asserted by Robert Paul Churchill, â€Å"The grounds for human rights remain the same as long as human beings, or moral person exist. The inherent worth of humans does not cease to justify certain forms of respect due to them, and thus human rights do not cease, even when addresses are genuinely unable to fulfill correlative obligations and therefore have legitimate excuses† (Churchill, 2011, p. 12). Choosing an action because it is right and good, without looking downstream at the resultant consequences of that action, allows one to make decisions on the duty to act based on purely the rightness and goodness of that act, and nothing more. Now, this assumes that those making these decisions possess the proper moral compass to know a right act from a wrong one. In support of the deontological approach, I maintain that one will â€Å"get it right† when they choose an action because the action is right, more so, than when they try to determine what the consequence might be from that action and work backwards in order to make the â€Å"right† decision. References Churchill, R. P. (2011). Global human rights. In M. Boylan (Ed.), The Morality and Global Justice Reader (7-25). Boulder, CO: Westview Press. Illies, C. (2011). How to think about global duties. In M. Boylan (Ed.), The Morality and Global Justice Reader (103-126). Boulder, CO: Westview Press. Lillehammer, H. (2011). Consequentialism and global ethics. In M. Boylan (Ed.), The Morality and Global Justice Reader (89-102). Boulder, CO: Westview Press. Singer, P. (1972). Famine, affluence, and morality. Philosophy and Public Affairs, 1(1), 229-243.

Digital Fortress Chapter 7

Susan's mind was racing-Ensei Tankado wrote a program that creates unbreakable codes! She could barely grasp the thought. â€Å"Digital Fortress,† Strathmore said. â€Å"That's what he's calling it. It's the ultimate counterintelligence weapon. If this program hits the market, every third grader with a modem will be able to send codes the NSA can't break. Our intelligence will be shot.† But Susan's thoughts were far removed from the political implications of Digital Fortress. She was still struggling to comprehend its existence. She'd spent her life breaking codes, firmly denying the existence of the ultimate code. Every code is breakable-the Bergofsky Principle! She felt like an atheist coming face to face with God. â€Å"If this code gets out,† she whispered, â€Å"cryptography will become a dead science.† Strathmore nodded. â€Å"That's the least of our problems.† â€Å"Can we pay Tankado off? I know he hates us, but can't we offer him a few million dollars? Convince him not to distribute?† Strathmore laughed. â€Å"A few million? Do you know what this thing is worth? Every government in the world will bid top dollar. Can you imagine telling the President that we're still cable-snooping the Iraqis but we can't read the intercepts anymore? This isn't just about the NSA, it's about the entire intelligence community. This facility provides support for everyone-the FBI, CIA, DEA; they'd all be flying blind. The drug cartels' shipments would become untraceable, major corporations could transfer money with no paper trail and leave the IRS out in the cold, terrorists could chat in total secrecy-it would be chaos.† â€Å"The EFF will have field day,† Susan said, pale. â€Å"The EFF doesn't have the first clue about what we do here,† Strathmore railed in disgust. â€Å"If they knew how many terrorist attacks we've stopped because we can decrypt codes, they'd change their tune.† Susan agreed, but she also knew the realities; the EFF would never know how important TRANSLTR was. TRANSLTR had helped foil dozens of attacks, but the information was highly classified and would never be released. The rationale behind the secrecy was simple: The government could not afford the mass hysteria caused by revealing the truth; no one knew how the public would react to the news that there had been two nuclear close calls by fundamentalist groups on U.S. soil in the last year. Nuclear attack, however, was not the only threat. Only last month TRANSLTR had thwarted one of the most ingeniously conceived terrorist attacks the NSA had ever witnessed. An anti-government organization had devised a plan, code-named Sherwood Forest. It targeted the New York Stock Exchange with the intention of â€Å"redistributing the wealth.† Over the course of six days, members of the group placed twenty-seven nonexplosive flux pods in the buildings surrounding the Exchange. These devices, when detonated, create a powerful blast of magnetism. The simultaneous discharge of these carefully placed pods would create a magnetic field so powerful that all magnetic media in the Stock Exchange would be erased-computer hard drives, massive ROM storage banks, tape backups, and even floppy disks. All records of who owned what would disintegrate permanently. Because pinpoint timing was necessary for simultaneous detonation of the devices, the flux pods were interconnected over Internet telephone lines. During the two-day countdown, the pods' internal clocks exchanged endless streams of encrypted synchronization data. The NSA intercepted the data-pulses as a network anomaly but ignored them as a seemingly harmless exchange of gibberish. But after TRANSLTR decrypted the data streams, analysts immediately recognized the sequence as a network-synchronized countdown. The pods were located and removed a full three hours before they were scheduled to go off. Susan knew that without TRANSLTR the NSA was helpless against advanced electronic terrorism. She eyed the Run-Monitor. It still read over fifteen hours. Even if Tankado's file broke right now, the NSA was sunk. Crypto would be relegated to breaking less than two codes a day. Even at the present rate of 150 a day, there was still a backlog of files awaiting decryption. â€Å"Tankado called me last month,† Strathmore said, interrupting Susan's thoughts. Susan looked up. â€Å"Tankado called you?† He nodded. â€Å"To warn me.† â€Å"Warn you? He hates you.† â€Å"He called to tell me he was perfecting an algorithm that wrote unbreakable codes. I didn't believe him.† â€Å"But why would he tell you about it?† Susan demanded. â€Å"Did he want you to buy it?† â€Å"No. It was blackmail.† Things suddenly began falling into place for Susan. â€Å"Of course,† she said, amazed. â€Å"He wanted you to clear his name.† â€Å"No,† Strathmore frowned. â€Å"Tankado wanted TRANSLTR.† â€Å"TRANSLTR?† â€Å"Yes. He ordered me to go public and tell the world we have TRANSLTR. He said if we admitted we can read public E-mail, he would destroy Digital Fortress.† Susan looked doubtful. Strathmore shrugged. â€Å"Either way, it's too late now. He's posted a complimentary copy of Digital Fortress at his Internet site. Everyone in the world can download it.† Susan went white. â€Å"He what!† â€Å"It's a publicity stunt. Nothing to worry about. The copy he posted is encrypted. People can download it, but nobody can open it. It's ingenious, really. The source code for Digital Fortress has been encrypted, locked shut.† Susan looked amazed. â€Å"Of course! So everybody can have a copy, but nobody can open it.† â€Å"Exactly. Tankado's dangling a carrot.† â€Å"Have you seen the algorithm?† The commander looked puzzled. â€Å"No, I told you it's encrypted.† Susan looked equally puzzled. â€Å"But we've got TRANSLTR; why not just decrypt it?† But when Susan saw Strathmore's face, she realized the rules had changed. â€Å"Oh my God.† She gasped, suddenly understanding. â€Å"Digital Fortress is encrypted with itself?† Strathmore nodded. â€Å"Bingo.† Susan was amazed. The formula for Digital Fortress had been encrypted using Digital Fortress. Tankado had posted a priceless mathematical recipe, but the text of the recipe had been scrambled. And it had used itself to do the scrambling. â€Å"It's Biggleman's Safe,† Susan stammered in awe. Strathmore nodded. Biggleman's Safe was a hypothetical cryptography scenario in which a safe builder wrote blueprints for an unbreakable safe. He wanted to keep the blueprints a secret, so he built the safe and locked the blueprints inside. Tankado had done the same thing with Digital Fortress. He'd protected his blueprints by encrypting them with the formula outlined in his blueprints. â€Å"And the file in TRANSLTR?† Susan asked. â€Å"I downloaded it from Tankado's Internet site like everyone else. The NSA is now the proud owner of the Digital Fortress algorithm; we just can't open it.† Susan marveled at Ensei Tankado's ingenuity. Without revealing his algorithm, he had proven to the NSA that it was unbreakable. Strathmore handed her a newspaper clipping. It was a translated blurb from the Nikkei Shimbun, the Japanese equivalent of the Wall Street Journal, stating that the Japanese programmer Ensei Tankado had completed a mathematical formula he claimed could write unbreakable codes. The formula was called Digital Fortress and was available for review on the Internet. The programmer would be auctioning it off to the highest bidder. The column went on to say that although there was enormous interest in Japan, the few U.S. software companies who had heard about Digital Fortress deemed the claim preposterous, akin to turning lead to gold. The formula, they said, was a hoax and not to be taken seriously. Susan looked up. â€Å"An auction?† Strathmore nodded. â€Å"Right now every software company in Japan has downloaded an encrypted copy of Digital Fortress and is trying to crack it open. Every second they can't, the bidding price climbs.† â€Å"That's absurd,† Susan shot back. â€Å"All the new encrypted files are uncrackable unless you have TRANSLTR. Digital Fortress could be nothing more than a generic, public-domain algorithm, and none of these companies could break it.† â€Å"But it's a brilliant marketing ploy,† Strathmore said. â€Å"Think about it-all brands of bulletproof glass stop bullets, but if a company dares you to put a bullet through theirs, suddenly everybody's trying.† â€Å"And the Japanese actually believe Digital Fortress is different? Better than everything else on the market?† â€Å"Tankado may have been shunned, but everybody knows he's a genius. He's practically a cult icon among hackers. If Tankado says the algorithm's unbreakable, it's unbreakable.† But they're all unbreakable as far as the public knows!† â€Å"Yes†¦Ã¢â‚¬  Strathmore mused. â€Å"For the moment.† â€Å"What's that supposed to mean?† Strathmore sighed. â€Å"Twenty years ago no one imagined we'd be breaking twelve-bit stream ciphers. But technology progressed. It always does. Software manufacturers assume at some point computers like TRANSLTR will exist. Technology is progressing exponentially, and eventually current public-key algorithms will lose their security. Better algorithms will be needed to stay ahead of tomorrow's computers.† â€Å"And Digital Fortress is it?† â€Å"Exactly. An algorithm that resists brute force will never become obsolete, no matter how powerful code-breaking computers get. It could become a world standard overnight.† Susan pulled in a long breath. â€Å"God help us,† she whispered. â€Å"Can we make a bid?† Strathmore shook his head. â€Å"Tankado gave us our chance. He made that clear. It's too risky anyway; if we get caught, we're basically admitting that we're afraid of his algorithm. We'd be making a public confession not only that we have TRANSLTR but that Digital Fortress is immune.† â€Å"What's the time frame?† Strathmore frowned. â€Å"Tankado planned to announce the highest bidder tomorrow at noon.† Susan felt her stomach tighten. â€Å"Then what?† â€Å"The arrangement was that he would give the winner the pass-key.† â€Å"The pass-key?† â€Å"Part of the ploy. Everybody's already got the algorithm, so Tankado's auctioning off the pass-key that unlocks it.† Susan groaned. â€Å"Of course.† It was perfect. Clean and simple. Tankado had encrypted Digital Fortress, and he alone held the pass-key that unlocked it. She found it hard to fathom that somewhere out there-probably scrawled on a piece of paper in Tankado's pocket-there was a sixty-four-character pass-key that could end U.S. intelligence gathering forever. Susan suddenly felt ill as she imagined the scenario. Tankado would give his pass-key to the highest bidder, and that company would unlock the Digital Fortress file. Then it probably would embed the algorithm in a tamper-proof chip, and within five years every computer would come preloaded with a Digital Fortress chip. No commercial manufacturer had ever dreamed of creating an encryption chip because normal encryption algorithms eventually become obsolete. But Digital Fortress would never become obsolete; with a rotating cleartext function, no brute-force attack would ever find the right key. A new digital encryption standard. From now until forever. Every code unbreakable. Bankers, brokers, terrorists, spies. One world-one algorithm. Anarchy. â€Å"What are the options?† Susan probed. She was well aware that desperate times called for desperate measures, even at the NSA. â€Å"We can't remove him, if that's what you're asking.† It was exactly what Susan was asking. In her years with the NSA, Susan had heard rumors of its loose affiliations with the most skilled assassins in the world-hired hands brought in to do the intelligence community's dirty work. Strathmore shook his head. â€Å"Tankado's too smart to leave us an option like that.† Susan felt oddly relieved. â€Å"He's protected?† â€Å"Not exactly.† â€Å"In hiding?† Strathmore shrugged. â€Å"Tankado left Japan. He planned to check his bids by phone. But we know where he is.† â€Å"And you don't plan to make a move?† â€Å"No. He's got insurance. Tankado gave a copy of his pass-key to an anonymous third party†¦ in case anything happened.† Of course, Susan marveled. A guardian angel. â€Å"And I suppose if anything happens to Tankado, the mystery man sells the key?† â€Å"Worse. Anyone hits Tankado, and his partner publishes.† Susan looked confused. â€Å"His partner publishes the key?† Strathmore nodded. â€Å"Posts it on the Internet, puts it in newspapers, on billboards. In effect, he gives it away.† Susan's eyes widened. â€Å"Free downloads?† â€Å"Exactly. Tankado figured if he was dead, he wouldn't need the money-why not give the world a little farewell gift?† There was a long silence. Susan breathed deeply as if to absorb the terrifying truth. Ensei Tankado has created an unbreakable algorithm. He's holding us hostage. She suddenly stood. Her voice was determined. â€Å"We must contact Tankado! There must be a way to convince him not to release! We can offer him triple the highest bid! We can clear his name! Anything!† â€Å"Too late,† Strathmore said. He took a deep breath. â€Å"Ensei Tankado was found dead this morning in Seville, Spain.†

Corporate Culture Essay Example | Topics and Well Written Essays - 1500 words - 1

Corporate Culture - Essay Example The concept of corporate culture that became widespread in the 1980s was mentioned in the book of Tom Peters and Robert Waterman (1982), In Search of Excellence, in which it was also, mentioned the potential impacts the values and the mindsets of a company could have on its success. There are many factors which influence the shaping or developing of an organizational culture. Buchanan and Huczyenski (1991) came up with four main factors. They argued that for a corporate culture to develop, an organization is required to have a strong and sound set of values, which is usually set up by the organization's founder. Those values are expected to carry forward through the top managerial levels that strengthen the firm's standards and a social learning process is evolved as an outcome. Secondly, the environment of an organization, such as the mention of company's heroes, symbols and notices present will affect the style of how the organization is run and functions. The stories of past efficient employees of the business who contributed greatly to the performance and development of the organization that circulate around in an organization greatly affect the way the rest of the employees work and behave in the organization. ... The methods can be formal and informal, one-way or two-way and can be both. However, communication is a strong factor as it depicts the present culture of the organization and affects others. The training sessions and induction and orientation practices used for communication also develop the way things are handled in a business and thus the corporate culture gets affected. Moreover, what are interrelated with the communication factor are the cultural networks. This implies the set of common beliefs a group of people share within themselves. If a set of values and assumptions are shared by a large group of people that is bound to be the dominant corporate culture in the organization. However, if cultural networks are scattered in an organization, then the organizational culture tends to be weak as no one is following a fixed set of values. The leadership and management style also shapes up the culture around in a business as the managers are usually known as the culture carriers and convey it to the rest of people working in an organization. John Kotter and James Heskett (1992) came up with two types of organizational culture, adaptive culture and inert culture. Adaptive culture as the name implies, is a flexible way of doing things where external factors are taken into account and changers are made in the organization accordingly. Decision making is usually centralized as it facilities greater flexibility in decision making and risk taking. The inert culture is unresponsive to the external environment and has a set of rigid beliefs which it does not change. Decision making is often centralized and there is a

Cost of Capital Essay Example | Topics and Well Written Essays - 500 words - 5

Cost of Capital - Essay Example Nevertheless, for the companies operating in the high risk industries, it becomes necessary to consider not only the equity-to-debt ratio, but also the ratio of the liquid cash held versus the debt held by the company. The consideration of the debt to cash ratio is important, owing to the fact that it enables such high-risk industry companies to plan on how to insure their R&D projects, depending on the nature of risks that is posed by the research. Balancing the cash that a company should hold in liquid with the debt owed by the company also presents some disadvantages to the high-risk companies, owing to the fact that there is always an opportunity costs (Eilenberger, 2010). For example, a company deciding to insure its R&D for its high risky projects requires to maintain a lot of liquid cash to pay for the insurance premiums, while that cash could have been invested elsewhere by the company, and generated some financial returns. The other notable challenge faced by companies in their determination of the cost of capital and how to apply the capital, is related to the prioritization of projects. Companies require to determine which projects are most likely going to generate high returns compared to others, and then invest in them. The major challenge associated with such prioritization is when a company predicts that a certain project is likely to generate more returns than others, only to find that in reality the case is different. This is a high risk of opportunity costs, because it means that the company will have already foregone the benefits it would have obtained from the foregone project (Eilenberger, 2010). Additionally, companies are also increasingly faced by the challenge of balancing between investing in projects that have a high potential for generating returns for the company, versus the projects that may not generate as much returns, but that are capable of benefiting a large number of people in the society. All these

Marco Trend Analysis of Smartphones in the Telecommunication Industry Research Paper

Marco Trend Analysis of Smartphones in the Telecommunication Industry - Research Paper Example A competitive environment therefore is affected by the following six macro trends: Demographic, sociocultural, economic, technological, regulatory and natural environment (Mullins & Walker, 2010). This paper will analyze the macro trends that affect the smartphones in the telecommunication industry and how the trends might impact the successful marketing of the smartphones by different telecommunication companies. The first macro trend is technological trend such that the telecommunication industry has to keep up with latest technology in the market. Many customers in the western world do not only buy smartphones but buy them keeping in mind the latest operating systems and other features that are make the devices perform better and faster. Statistics showed that demand for smartphones in Europe and the U.S stalled in 2011 because many customers waited for the flagship of devices that featured the latest versions of key operating systems. Slowdowns are also seen in Asian and Latin Am erica of about 23.9% compared to last year 28.2%. This figure show the leading provider of smartphones, Nokia, as other companies trailed behind (Wall St. Cheat Sheet, 2011). This trend is seen to go on for the coming decade and this is because of the new technologies that emerge every year such as Symbian systems, android systems, windows systems and increased processing capabilities and power. The second trend is the sociocultural trend such that we have witnessed the growth of the mobile phones from the texting and calling only device to a device that has helped us connect with friends and family all over the world. Social networking, gaming and shopping are part and parcel of our daily lives. The smartphones have changed how people engage in these activities. At the moment many smartphones allow for instant communication both through text and video. In five years’ time, with the development of the 3G and 4G lite technologies, will see the smartphones take advantage of thi s and bring video conferencing to the phone. Many companies will need to adapt to the change in the industry and focus on how to best meet the social needs of the people. The third trend is the economic trend where a look at the previous three two years show a decline in the sale of smartphones because of the economic recession. Many people opted to buy budget phones because of increased prices that they could not manage. People’s spending reduced as the impact of the recession took toll on them. The market of smartphones declined. In the coming years the economy in many parts of the world is picking up and more people are bound to buy smartphones. This is because companies have realized the need for the people in the lower end of the market to own such products in order to build the economy. Many have come up with smartphones that are cheap and affordable. A good example is the Nokia C3 smartphone and the ZTE Blade. These phones have the latest technology at reduced prices ( Mohapi, 2011). The trend is seen to continue with many of these companies wanting to penetrate other untapped markets such as Africa. Increased sales will be seen in these areas if the smartphones will be cheaper as is the trend now. The above identified trends will affect the marketing of smartphones in one way or another. Marketers need to come up strategies